How Quickly Did Stephanie Find Her First eDivert Customer?
Stephanie is our franchisee based in Liverpool. She joined eDivert at the end of 2018.
During her notice period, when she was still working full-time, she took the chance to set up the practical side of her eDivert business. This included incorporating, registering for VAT, getting her business insurance sorted, set-up her telephone system and so on.
In the few hours a week that she had available, she managed to get through most of the online training, which was a great preparation for her launch date on 4 February 2019.As Stephanie was fully set-up by her launch date, she was able to pick work up from head office and from another franchisee in her first month. This in itself was a great start to her new business.
Stephanie knew she had to go out and get her own customers from the very beginning to really make her business grow. The training gave her a great foundation on where to start. She selected a few relevant business networking meetings and contacted them if she could attend. Not only was she now earning her first income with the help of head office and one of the franchisees, she was also getting her name out in her business community around her.
Business networking is not only about going to the right meetings of local business networking groups. It is also about getting in contact with your existing professional network. For years Stephanie had been working in the dental industry, and most recently in an upmarket private dental practice in Liverpool. She decided to make contact with colleagues from the dental industry in her local area and ask if she could come over and meet with them to explain what services she could offer them. With her expertise and background in the industry, 3 clinics showed an interest straight away.
Within 6 weeks she signed her first customer up. They agreed that she will be delivering the management of social media messages for their clinic, as well as answering calls and providing triage during these calls. The client has agreed to sign up for an initial 3 months, followed by a monthly rolling contract. Our experience is that a client like this, is likely to stay on board for at least 3 years, if not more, considering the expertise that Stephanie will build up to provide this service.
Given the number of messages that the client receives on a daily basis, the likely value of this contract lies between £568 and £960 monthly. Over a 3 year period, this contract will have a value of £27,500.
This is just one of the many types of contracts that eDivert franchisees can get involved with. It is a great example of how quickly a franchisee can get up and running. We wish Stephanie lots of luck with her first customer and we are sure this will be just the first of many.