What telemarketing can do for your business in 2024

Telephones have existed since the 19th century. Not long after their invention, a form of telemarketing emerged through the system’s switchboard operators. The term ‘telemarketing’ was first officially coined in the 1970s, and its use as a marketing tool has evolved over time. Although it may now seem outdated, outbound calling campaigns still have their place in the modern world. Here’s why.

Conversation is powerful.

We live in a world full of social media and noise. People post on their social channels daily, but how do you know if your voice has been heard?

Speaking to someone one-on-one is still one of the most powerful methods of communication. Telemarketing is exactly that. You can speak directly to your target audience, introducing them to new products and ideas that they may never have heard of before. Or you may speak with existing customers and strengthen the bond of relationship that you already have.

Communication is important, but it’s a two-way street, which is why the next point is equally important.

Listening and getting direct feedback.

You could also call this data gathering. But essentially, you are actively listening to your customers’ comments, concerns, reasons for buying, and reasons for not buying. Simply listening creates an opportunity to strengthen your relationship with that customer, AND you glean precious data in the exchange. The savvy telemarketer will keep track of this data in their CRM. This can later be analysed as part of a bigger picture to help understand market trends, product lifecycles and customer satisfaction, to name a few.

Get immediate responses and increase sales with outbound calling campaigns

If you’re still not convinced by the power that telemarking has, then this last one might convince you. Telemarketing still gets results and can increase your sales. Business Process Consultant Russell Meiselman states that 68% of B2B sales involve human contact, such as telemarketing. Furthermore, he says:

‘60% of marketing managers in Fortune 500 companies say telemarketing is “Very Effective” for leads and customer outreach, and when those who say it is only “Effective” that percentage is almost over 90%.’

Although telemarketing may seem to have a bad reputation, it continues to thrive in the digital age, and many people agree that it remains effective as a marketing tool.
If you would like more information on our telemarketing services, please get in touch with us info@eDivert.co.uk